The countdown to the eighth edition of Africa’s most prestigious awards event, the African Magic Audience Choice Awards (AMVCA) has officially begun.In this issue, Africa Magic has teamed up with MultiChoice to put the spotlight on true African fashion, acknowledging the pivotal role that fashion plays in the development of the African film and television industry.The inaugural AMVCA fashion show, sponsored by PEPSI and Lush Hair, will take place on Sunday as part of an eight-day celebration of the eighth edition.
Oseluese Okpamen is the designer and founder of Hollerose, a women’s clothing brand based on Victoria Island, Lagos.Right after school in 2012, a young Oseluese with little experience in fashion started to play with some designs.However, it gave her the opportunity to try almost everything, from bridal to tailoring to ready-to-wear.Her clothing line includes AISE pants, Ameena, Basket woven jackets and Bibiana dresses.Her keen eye for design resonates with women from all walks of life and her interest in looking good has led to the appearance of the Hollerose clothing brand in international publications such as Harper’s Bazaar and Vogue, as well as local publications such as Bella Naija, Today’s Women and many others.Oseluese was motivated by the desire to tell African stories through her creative designs.
When Omowunmi Pillot participated in the Lagos Fashion & Design Week and British Council Fashion Spotlight competition in 2014.She probably didn’t expect to be one of the 15 finalists, or one of the selected designers for the African Movie Audience’s Choice Awards (AMVCAs) fashion show.However, her story was not all smooth sailing.As a fashion lover, Omowunmi has always had a keen interest in styles and fabrics.
Her brand Mofari helped Omowunmi break into the fashion industry.However, with growth and success came challenges, which Omowunmi soon discovered.For a long time, she struggled with employees who stole and raided her store.This hindered her progress because she had to make a very painful decision: She took a break from her fashion career.In 2020, Omowunmi reopened Mofari with a wedding line.Since then, she has grown and become more conscious of her designs.
Sometimes it’s important to make a bold move, especially when it’s related to one’s beliefs.That’s exactly what Sophie Chamberlain did with Pherla Nuba.
The young designer had a long-standing fascination with sketching, and it was this ongoing interest that eventually gave birth to Pherla Nuba, which she nurtured at the University of Nigeria, Nsukka.Sophie has been working hard to develop her own fashion house since 2019.The task was daunting, but she continued to improve her creative career by using fashion as a way of expressing herself.
Sophie has no role model.For a young designer, this might be considered pride or arrogance.For her part, she has designers she admires but is more focused on creating her own unique brand.
She owns the clothing brand Olabisi O’dunne and ventured into fashion design during college in 2014, but was fully committed after graduation but couldn’t find a job.It quickly turned into a passion that shaped her career.Known for her focus on vintage and understated clothing, the designer has worked with celebrities such as Lota Chukwu, Mory Coco, Jemima Osunde and Tomike Adeoye while incorporating her core values into her creations.
In addition to the retro and unpretentious side of her designs, her brand is also known for being unconventional.Her designs range from bridal to Aso ebi styles and always have unique patterns.
For Obinna Omeruo, fashion comes naturally.Coming from a family that loves fashion and style, it didn’t take long for him to pick up the nitty-gritty details.Like other fashion lovers, Obinna is different because his love of fashion is all-encompassing.
This passion has driven Obinna to become a fashion illustrator, fashion mentor, fashion designer and stylist.Inspired by the need to tell stories through Nigerian menswear, his brand Omeruo (his last name) was born in 2016.
Not limited to fashion illustration, he has also worked around celebrity styling in the fashion industry, creating content for brands and himself, and dabbling in fashion show production.
Ezioghene Emmanuel Egbelefiyo, known in the fashion industry for his vision of non-binary dressing, is a fashion designer and creative director of fashion house Manell.
In 2019, Emmanuel founded the Manell brand while studying at the National Open University.What started out as a brand frequented by family and friends has grown into recognition in national publications such as Bella Naija style, Pulse and Schick Magazine.
Inspired by the nature, art and colour of their surroundings, the Manell brand caters to those who seek to express themselves without gender stereotypes of any kind.
As a model, Felix loves the synergy between his body and every garment he shapes.Looking good is Felix’s trademark, and his love of fashion gave birth to his brand FAI.
Known for their creative and elegant senator suit styles, native and casual wear, the FAI brand has proven to pay attention to detail and craft each piece with delightful taste and style.Felix is known for his unique blazer styles, which have been worn by several male stars in the industry.
For Felix, fashion is everything, which is why, in addition to models, he likes to wear his creations because he believes he is a billboard for his brand, FAI.
Amy’s eponymous label, Amy Aghomi, started out in Warri Delta State in 2016 as a ready-to-wear brand mostly patronized by family and friends.She moved to Lagos in 2017 to grow the brand and become a better stylist and designer.Fortunately for the Amy Aghomi brand, that was the case, as BBNaija season 4 winner Mercy Eke wore one of her pieces to the event, which became a turning point for her brand.
As a lover of dinner and haute couture, it’s imperative for Amy to show off the curves of every woman who wears her outfits.As a fashion designer, Amy loves sourcing the best fabrics for each of her pieces.She believes that when a fabric is tasteful, it opens a window to the soul, allowing you to see true fashion through the eyes of your muse.Having tried everything from ready-to-wear, bridal to haute couture, she firmly believes that fashion is a way of life.
As a young designer, Ikechukwu’s first love for fashion was the ability to be bold and bold.Having a channel for self-expression and communication is important to him, and this is how the Nwosu brand was born in 2020.
What started as a side business as a medical microbiologist quickly became a great and exciting brand.His love of African culture drove him to pursue his true passion as he sought a balance between fashion and medicine.
The Nwosu brand is known for its non-binary designs and unconventional design aesthetics.His meticulous attention to detail has made the brand a go-to for vacation and vacation pieces.
The top nine finalists will showcase their work this Sunday at the inaugural AMVCA fashion show.
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Post time: May-09-2022