If you’ve ever spotted a young American banker in the wild, you’ll be familiar with the traditional markings of males of the species — neat hair, button-down shirts, and screaming vests: “I spend my weekends outdoors. “However, pop groups are facing an existential threat.
Patagonia, an American outdoor company whose fleece vests are one of the finance and tech bros’ favorites, is getting pickier about who gets its gear.
The company said in a statement that its enterprise sales program, which manages sales to other companies, nonprofits and organizations, has recently shifted its focus to increasing the number of “mission-driven companies that prioritize the planet.”This includes B Corporations that must meet certain social and environmental standards.
The consequences have already begun.Binna Kim, a communications consultant who works with financial firms, tweeted Monday that Patagonia had said they would no longer make branded vests for financial services firms.”This will lead to a #fintech crisis,” she tweeted.
Kim had tried to order a Patagonia vest with the customer’s logo, she told the San Francisco Chronicle, but the supplier rejected her order.
In an email she shared on Twitter, the third-party provider said Patagonia was “reluctant to “co-brand” with fossil fuel companies and other groups it believes are “ecologically damaging” .
Meanwhile, Patagonia’s catalog of company sales now carries a warning: “For every order, we require disclosure of the type of company that will appear on Patagonia’s product and how the product will be used. We reserve the right to refuse service.”
Is this the end of an era?The death of an Instagram account like midtownuniform, which documented Manhattan’s wool vest wearers?The dawn of a Silicon Valley wardrobe overhaul?
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Not necessarily: some tech and financial companies, including Kickstarter and New York’s Merger Bank, are B corporations.Patagonia said it will continue to serve existing enterprise customers.
Still, it marks the latest step in Patagonia’s mission to fulfill its mission: “We’re in business to save our homes.” Like The North Face, Patagonia is about saving America’s threatened public lands One of several outdoor brands to fight.Last year, its website sternly warned visitors: “The president stole your land.”
Post time: Jul-15-2022