Venezuelan-born small business owner Marialexandra Garcia lives in Palmetto Bay (Palmetto Bay) and founded Outplay Gender Neutral swimming and sportswear.
Outplay is a swimming and sportswear brand whose mission is to create clothing for “individuals who are dissatisfied with traditional sportswear brands or who cannot represent the self-assured individuals of traditional clothing”. Garcia has been interested in fashion design since childhood.
Garcia said: “I have been designing since I was 10 years old and dressing up my first bride when I was 14.” “Designing and producing clothes is actually the second nature of my life. I graduated in 1997. At the Savannah College of Art and Design, I soon started my first business in the fashion industry.”
“As a bridal designer for many years, when I make custom dresses, I always find it meaningful,” Garcia said. “On a special day, when I show the bride her last dress, I know that I have done my job while crying in the joy of crying, but this is my art to make someone happy for a day. In After working in the industry for so many years, I feel I hope and need to do something that not only affects people’s lives, but also takes a day.” Garcia said she wanted to do something different.
“This is what we do at Outplay; we give people the confidence to return to the outdoors, entertain, and spend time with friends and family, thereby improving people’s lives.
They no longer have to worry about their clothes being uncomfortable and how they want to show themselves to the world. ”
“We provide alternatives for those who feel unrepresented by other brands because of size, cut, color and pattern, or simply because they haven’t actually seen it.”
Garcia said her product strengthens their confidence in the people they serve by providing them with sportswear, allowing them to comfortably express their gender (regardless of gender or size) to the outside world.
“As a company with a fully online business, I have been able to use digital platforms such as Messenger to answer customer questions and track orders. This allows us to contact customers very quickly in a personal and effective way.”
She recently added some new sportswear to meet demand and adapt to the latest trends that customers want. For information, please visit her website https://outplaybrand.com/.
Post time: Aug-29-2020