What do you think is essential retail? Is the supermarket okay? Maybe it’s a pharmacy? How about a complete tracker that will return you nearly £150?
In the past few weeks, it’s very likely that your Instagram has been overwhelmed by people wearing cream, charcoal, or putty brown jogging pants and oversized hoodies, with the words “ESSENTIALS” printed in bold on the front.
Chelsea’s viral rumors of Zara McDermott have her support, and Love Island’s lovely meaty Tommy Fury has also received her support. If you are a follower of the London streetwear account @stepcorrectuk (with 240,000 followers), you will be familiar with the sudden craze surrounding this monotonous homewear.
This stripped dress is the product of Fear of God ESSENTIALS. Launched in 2018, it is a proliferation label that simplifies the main staple of Fear of God at a more affordable price. Founded by Jerry Lorenzo in 2013, Fear of God quickly became an avid streetwear brand, known for its minimalist brand, neutral colors, and collaborations with Vans and Nike. ESSENTIALS has the same pillars of the design vocabulary of the FOG main brand—think soft-colored, easy-going sweatshirts, cardigans and puff sleeves—just opened to the wider public at one-fifth the price of FOG.
Think all this looks a bit boring? Well, not based on the 1.9 million posts tagged #fearofgod on Instagram, most of which are hype, trying to look “hard” in their ESSENTIALS outfit.
Very plain sportswear has caused disagreements on the Internet, because it is, uh, very plain sportswear that will also make your wallet lighter. On SSENSE, a pair of the brand’s thermal slacks is priced at 50 pounds, while the quarter zipper is priced at 90 pounds. But on resale sites such as Grailed, prices have skyrocketed, and Justin Bieber also happened to own a black pullover, currently priced at $300-although it looks like you will find it hidden in the back corner of H&M.
Rapper and producer Faze Miyake tweeted: “Partner Jerry Lorenzo, you can’t just sell trench sportswear back to the trenches. The price is four times that of the brothers,” the rapper and producer. Producer Faze Miyake wrote on Twitter, and TikTok user @PokuBanks warned against getting yourself into debt to buy the brand just because influencers on gram are showing off their brand.
So what’s all the fuss about? In the land of hype, Jerry Lorenzo is David Bowie and Luka Sabbat (they are also models of the ESSENTIALS series)-a “dripping god” (because he can afford designer equipment from head to toe, he was given a sacred status ). Fear of God is at the forefront of specific streetwear that puts itself at the luxury price level-Louis Vuitton was first brought into fashion awareness when he collaborated with Supreme in 2017, when a T-shirt retailed for approximately £342.
Similarly, last year Fear of God partnered with high-end Milanese brand Ermenegildo Zegna-hoodies cost up to 620 pounds-and Lorenzo is proud of its brand’s use of luxurious fabrics, such as organic cotton and 100% nylon sourced from Japan and Italy.
Christopher Morency, editorial director of Highsnobiety, said that Fear of God is a pioneer of “silent streetwear”, alongside Kanye West’s Yeezy and sustainable brand Pangaia.
“The brand does not have to be hidden behind empty hype, loud graphics or complicated silhouettes,” he said. “When stripped back to its basic elements, quality and structure exist independently.” As the meaning of streetwear becomes more and more ambiguous, Morense believes that “silent streetwear” will be scattered in “every price point and product category.” “China”, the boundaries between “streetwear” and “luxury” are becoming increasingly blurred.
This is the appeal of ESSENTIALS. Although a pair of Fear of God slacks is priced at £555, the price of ESSENTIALS sweatpants is much cheaper by £100-not far from the price you buy from Nike, as a Twitter user pointed out. You pay to become a member of the Fear of God club without paying the Fear of God price tag to get high-quality, well-made clothing without having to borrow a little extra wanga from your partner to complete your purchase. .
However, you can look at the ESSENTIALS hype in simpler terms. What is the easiest way to show the world that you have a decent clobber while sitting comfortably around your gaff all day long? Put on ESSENTIALS sneakers, you are almost a walking billboard, showing the label that defines modern luxury.
“These soft, comfortable, familiar and simple modern items are very attractive to many people,” said Jay Macaulay Bowster, lecturer in cultural and historical studies at the London School of Fashion and author of the book “Men’s Revolution.” De (Jay McCauley Bowstead) said. “Especially in this strange environment, self-care and comfort are becoming more and more important.
“Fear of God drew familiar elements from American workwear and sportswear: denim, engineer jackets, sweatshirts, overalls and jogging pants-combining them with unstructured, oversized 80s Armani style tailoring. “He continued. “These references are enhanced with sandy, soft, soft palettes (which feel expensive) and paired, clever fashion forward design methods. This combination is not earth-shattering innovation, but it feels relevant And fascinating.”
2021 has begun to become an annual shit show, so the last thing people want to see is overly complicated costumes. People want calm and comfort, and these tracks happen to be cool to the wider public. If Fear of God ESSENTIALS is the uniform to bravely face the new strange world we live in, then please move to “Pretty Little Thing”, you now have porridge-colored sportswear to compete with.
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Post time: Oct-06-2021