Foray Golf, the women’s golf apparel company, is branching into a whole new category of apparel: sportswear.The brand’s new collection, Foray Sport, features women’s sports bras and performance leggings designed to meet the needs of every woman on and off the court.When founder Megan LaMothe heard LPGA players and female golfers rave about the quality of her brand’s clothing, she knew she had to make them clothes to wear in the gym and in everyday life .RELATED: Why is it so hard to find the perfect women’s golf shorts?
“We know our girl can do anything. She’s not just a golfer. She does yoga, she runs, she works out, she does everything,” LaMothe told Golf Digest.”Especially now, you need your clothes to do more than just one thing, so we really wanted to fill that void.”
Foray’s new bras—one with an intricate strap design, and one with a longer length and a higher neck and hem than traditional sports bras—are a true gem of the collection.The former director of design operations and integration at Victoria’s Secret, LaMothe is a bra-making mogul.When designing Foray’s new sports bra, LaMothe used her industry experience to create pieces that address every problem area you can think of.
It was important to LaMothe that the bra didn’t feel constricting, but provided maximum support for all sizes.In golf, it can be difficult to know whether to wear a sports bra or a regular bra.You’re walking, not running, but you’re outside all day moving your body and sweating.LaMothe realizes that freedom and flexibility are the real keys to making a great bra, no matter what activity you’re in.
“With a longline bra, it’s really about the shoulder blades. How do we maximize freedom of movement?” says LaMotte.”People don’t realize the importance of straps on bras and where the straps are. These straps sit on your collarbone. They don’t sit on your musculature, they don’t sit in places that irritate you, they don’t Slipping. They’re here, you’re safe, and they won’t get in your way.”
Not only does the range’s nylon-spandex material feel buttery smooth on the skin, it also allows the brand to bring the vibrant colors customers love into the new collection.The bra and leggings set comes in a bright yellow colorway with an intricate floral pattern.
In addition, the leggings in this collection include pockets.The feature is functional, but doesn’t include the seamless look, an element that emphasizes feminine design.
“We know there are a lot of other womenswear brands and menswear brands that are starting to do womenswear,” LaMothe said.”But to me, the difference is that men design for women and women design for women. They are two completely different things.”
Expect more products from Foray Sport in the coming year as the brand continues to expand into golf and sports apparel.
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Post time: Mar-24-2022